MediaVest Manchester scoops 7m Magnet media planning and buying

Magnet, the kitchen outfitting company, has handed its 7m media planning and buying account to MediaVest Manchester after a two-way pitch against Universal McCann, the incumbent for 18 years.

Magnet, the kitchen outfitting company, has handed its £7m media planning and buying account to MediaVest Manchester after a two-way pitch against Universal McCann, the incumbent for 18 years.

The company kicked off the review last month, by holding a four-way pitch that also included PHD and MediaCom. CheethamBell JWT handles the magnet advertising account.

The appointment of MediaVest comes just seven months after the departure of marketing director Nick Booth. He was replaced by Anjum Ahmed who was previously responsible for design at the company.

Ahmed says: “In the past few years we have taken a strategic change of direction and moved both the advertising and PR accounts, which has seen some excellent success. We felt the time was right to also investigate alternative media strategies.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here