Chrysler aims for more agile image

Chrysler Group says it will be a “leaner, more agile” business under new private equity owners Cerberus Capital Management, which bought control of the US car marque from DaimlerChrysler in May.

Thomas Hausch, Chrysler’s new vice-president of international sales, says the two main advantages of being an independent car company are the ability to make faster decisions and greater freedom compared to a public company.

Speaking at the Frankfurt Motor Show, he said: “We don’t have to ask a German board of directors, of whom 50% are representatives of the German workforce. This makes it very complex to explain why an American corporation wants to collaborate on a car with a Chinese company. So the decisions are much quicker.”

Hausch also believes that because Chrysler does not have to worry about its share price, decisions can be made for the good of the business. He added: “We might be better off having a bad quarter but investing a lot of money in a new product that helps us in two years’ time.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here