Coca-Cola picks Unilever man as head of innovation

Coca-Cola has appointed a former Unilever marketer, Chad Scales, to the new role of vice-president of brand marketing innovation. He takes over the role this week.

Scales’ appointment aims to build on Coke’s new product development in non-core categories as it looks to move away from carbonated drinks. He will be responsible for developing the company into areas such as teas, coffees
as well as looking at new packaging.

Scales, who was previously vice-president of food division at Unilever North America, will report to Mark Mathieu, senior vice president of brand marketing. Mathieu reports into Coke’s chief marketing and commercial officer Joseph Tripodi, who was appointed last month. He replaced Mary Minnick, who left to join private equity company Lion Capital.

Scales will head a team including Gopal Krishnan, who works in production innovation, Mike Shepherd, who works across packaging and equipment innovation, and David Fielding, who heads the teas and coffees categories.

Coca-Cola, in recent years, has attempted to diversify away from carbonated drinks. It has undertaken a joint venture with NestlÈ called Beverage Partners Worldwide (BPW), which focuses on black and green tea.
The pair are understood to be working on a range of functional drinks, including a tea-based ready-to-drink product called Lumae (MW March 15, 2007).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here