AdConnection wins Bunches planning and buying work

BunchesBunches, the flower delivery service, has appointed media agency AdConnection to handle its £1m planning and buying account. It follows a pitch against undisclosed agencies.

The account was previously handled in-house and the agency appointment is part of the family-run florist’s ambition to become the number-one flower delivery service in the UK by 2015.

AdConnection is working on a campaign to reinforce Bunches’ position as an “ethical” florist and help it increase share in the flower delivery market, worth £3bn.

The company faces stiff competition in a fastgrowing market, which has seen retailers and businesses, including Marks & Spencer, attempt to cash in on an industry dominated by Interflora.

Last year, low-cost airline Flybe launched Flybe Flowers (MW October 12, 2006). The service is marketed to customers through online, e-mail and onboard channels.

Bunches was launched in 1989 as a flower stall but signed a deal in 1990 with the Post Office to provide bouquets to customers delivered by Royal Mail. Orders were taken via Post Office counters, which also helped to market the business. The service was expanded to all Post Offices in 1992. Bunches also launched a direct mail business in the same year.

The Post Office partnership ended at the end of 2004 and Bunches now operates through its own branded website and direct mail-order business.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here