A new intermediary service that aims to help brands find digital agencies is launching later this week. DigitalAgencySearch.com aims to become the “first port of call” for a brand with a digital project.
The online service has been founded by Sam Brownfield, former managing partner of integrated agency Liquorice, and founder of Tradewind.
He says the site is “designed to match clients’ needs to the appropriate digital agencies, suppliers and contractors, across the broad range of digital touchpoints and disciplines”.
He adds that the site also aims to cut through jargon and make it easier for brands and advertisers to ascertain which services are offered by which agency, and at which level of expertise.
Brownfield says the site will be “an entirely different animal” to existing offline brokerage services: “DigitalAgencySearch.com is much more than a matching service, and it certainly isn’t the sort of beauty parade that some of the current operators offer. Depending on the level of involvement that clients and suppliers want, we get involved in everything from strategy development and devising briefs to the final delivery and beyond.”
He adds that his own experience of digital development means he knows “exactly where the pitfalls lie and how to navigate them”.