Kwik-Fit launches the UK’s first ‘green’ car check-up

Kwik-Fit is launching what it claims is the UK’s first “green” car service to help its cutomers reduce their carbon footprint.

The “Go Green” service costs an extra £29 on top of the price of an interim or full service but includes a number of extra checks and enhancements that the company says will make cars more environmentally friendly.

As part of the Go Green service, which launches this week, Kwik-Fit will add a fuel treatment to tanks that cleans the engine and ensures it burns cleanly and efficiently. It will also check emissions for improper gases and donate £10 of the extra £29 to carbon offsetting activity organised by the CarbonNeutral Company.

Go Green takes 20 minutes longer than a regular service but motorists also receive an information pack about the CarbonNeutral Company offsetting scheme and a certificate to mark the offsetting of one tonne of carbon.

Kwik-Fit director of customer services David White says: “Go Green is a way for those motorists who are concerned about the damage their car is inflicting on the environment to do something about it.” He also urges rival car servicing companies to follow Kwik-Fit’s lead.

Earlier this month, Kwik-Fit appointed independent agency TBG London to handle its digital media planning and buying account following a pitch. TBG will work to promote Kwik-Fit Insurance through a range of online advertising and attempt to drive traffic to the company’s website.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here