Kwik-Fit is launching what it claims is the UK’s first “green” car service to help its cutomers reduce their carbon footprint.
The “Go Green” service costs an extra £29 on top of the price of an interim or full service but includes a number of extra checks and enhancements that the company says will make cars more environmentally friendly.
As part of the Go Green service, which launches this week, Kwik-Fit will add a fuel treatment to tanks that cleans the engine and ensures it burns cleanly and efficiently. It will also check emissions for improper gases and donate £10 of the extra £29 to carbon offsetting activity organised by the CarbonNeutral Company.
Go Green takes 20 minutes longer than a regular service but motorists also receive an information pack about the CarbonNeutral Company offsetting scheme and a certificate to mark the offsetting of one tonne of carbon.
Kwik-Fit director of customer services David White says: “Go Green is a way for those motorists who are concerned about the damage their car is inflicting on the environment to do something about it.” He also urges rival car servicing companies to follow Kwik-Fit’s lead.
Earlier this month, Kwik-Fit appointed independent agency TBG London to handle its digital media planning and buying account following a pitch. TBG will work to promote Kwik-Fit Insurance through a range of online advertising and attempt to drive traffic to the company’s website.