Virgin Vie At Home, the cosmetics, jewellery and homeware retailer, has appointed Online Media Group (OMG) to develop its online strategy. The appointment signals a move from the Virgin brand to expand its online sales.
OMG has been tasked with managing Virgin Vie At Home’s search engine optimisation and pay-per-click advertising. It will also launch the brand’s first affiliate marketing programme.
Earlier this month, Virgin Vie at Home expanded its range into homewares and launched its first ad campaign, which has been designed in-house and will run for three months. It includes advertorials in women’s magazines.
It rebranded from Virgin Cosmetics a year ago to reflect its broader brand proposition. OMG Network has run affiliate programmes for clients including Norwich Union and Marks & Spencer.