Orange is launching a £5m advertising campaign to promote its new landline and broadband packages. The TV, press, outdoor, digital and direct marketing campaign, created by Fallon, breaks today (Monday).
The TV ad shows a family working together to build icons of a computer and telephone from the furniture and materials in their home. Fallon developed the campaign with digital agency Poke and direct agency Wunderman. It has the strapline “Home, it’s a great place to be.”
Vice-president of Orange Home UK Eric Abensur says: “With the launch of our landline service and new broadband packages, Orange is able meet a household’s complete communication needs.”