HMV, the music retailer, has relaunched its website as part of the brand’s first image overhaul for over 15 years. It has been created by Manchester-based agency Code Computerlove.
The site, which uses its new brand identity and its “Get Closer” strapline, offers online customers enhanced usability. HMV head of online Justin Moodie says: “After months of usability research, design and coding we’ve completely changed the look and feel of the HMV site – it’s more open, bright and welcoming.
“We’ve changed our messaging to make it easier for customers to find what they want and then buy it; standardised our icons to make the site more intuitive; and updated all our promotions and offers to reflect the new look of the company.”
He adds that this is the first in a series on changes to the retailer’s online proposition. It is to introduce a ratings and reviews system, customer tagging and better navigation. He says HMV is also rolling out a new in-store kiosk, with free downloadable music and films.