M&C figures to lend creative hand to snubbed Tory party

The Conservatives are set to work with senior M&C Saatchi figures on its election brief, as advertising agencies turn their backs on the Tory Party under David Cameron.

The Conservatives are set to work with senior M&C Saatchi figures on its election brief, as advertising agencies turn their backs on the Tory Party under David Cameron.

It is understood that WCRS and Karmarama, which already works for the party on a project basis, have spurned the Tory party to create an election campaign for Cameron.

Sources suggest that though M&C Saatchi is trying to create a distance between the advertising agency and the Conservatives, senior partners at the agency will start working informally for the party.

Tory loyalists at M&C Saatchi include partners Bill Muirhead, David Kershaw and Jeremy Sinclair, who came up with the iconic Blair “demon eyes” for the Conservatives and co-wrote Michael Howard’s “I Believe” ad when he became the Tory leader in 2003.

The failure to recruit an advertising agency is an echo of a similar snub in 1999 when the then Tory chairman Michael Ancram was reported to have sent letters to more than 20 advertising agencies asking them to pitch for its advertising business. The request was turned down by most agencies including WCRS founder Robin Wight, a long-term Tory loyalist who had been working informally for the party.

A statement from the Tory party head of brand communications Anna-Maren Ashford says: “We have not appointed a creative agency. We are, however, talking to a number of agencies. We also continue to work with Karmarama, with whom we have an established relationship.”

M&C Saatchi UK group chairman Moray MacLennan denies “the agency” has been appointed to handle the election brief for the Tory party.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here