Virgin Media chief marketer Kydd expands his role after reshuffle

James%20Kydd%20Virgin%20Media%20Virgin Media has extended the role of chief marketer James Kydd, following the promotion of Ashley Stockwell to managing director of people.

Kydd, who is currently managing director of marketing, becomes managing director of marketing and brand, and will now be responsible for the internal branding, previously overseen by Stockwell.

Both men joined the cable company last summer, following the merger between NTL and Telewest, and the subsequent acquisition of Virgin Mobile (MW April 13, 2006).

They led a relaunch of the NTL and Telewest brands ahead of its relaunch as Virgin Media in February this year.

Kydd was charged with managing all aspects of consumer marketing, including overhauling the company’s marketing services roster, while Stockwell’s role included establishing Virgin brand values at the cable company.

Previously, Kydd was marketing director for Virgin Mobile, which remains under his remit at Virgin Media. Stockwell joined from Virgin Group, where he was brand marketing director, overseeing the Virgin brand (MW July 18, 2002).

A Virgin Media spokeswoman has confirmed the appointments and says Stockwell’s new role, heading the human resources function, continues his work establishing the Virgin ethos across NTL and Telewest.

He takes over from Cynthia Hultquist, who joined in January this year. It is not known if she has a job to go to.
The cable company, which is up for sale, is looking for a chief executive, following the departure of Steve Burch last month. Chief operating officer Neil Berkett is covering the role on an interim basis.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here