BrightHouse, the hire-purchase household goods retailer, has signed a 12-month sponsorship deal with Five chat show The Trisha Goddard Show. BrightHouse will use the deal to introduce its new strapline “Your Weekly Payment Store”.
The company’s business development director Hamish Paton says the sponsorship deal reinforces the company’s community approach. “We are working hard to increase our brand awareness and people’s understanding of what this company is about,” he says. “We believe that the involvement with the show will help this enormously.”
Research commissioned by BrightHouse and conducted by AMS Media showed 70% of Trisha’s 400,000 audience fit the company’s target customer profile.
BrightHouse has 151 stores in the UK selling home electronic and domestic appliances, furniture and household goods, on a rent-to-own weekly payment basis.
BrightHouse opened its first store in Birmingham in 1994 and now employs more than 1,200 people. It is opening a further eight stores in the next 12 months.
Last week the company launched a national TV advertising campaign created by The Walker Agency.