Not so green: eBay’s excess PR packaging

Not%20so%20greenOkay we get the point, eBay customers can now buy their goods safe in the knowledge that by using PayPal Buyer Protection, they get up to £500 worth of cover for undelivered and unwanted goods bought on eBay.

But the Diary, and the environment, certainly had not counted on the excessive packaging that the online auction site would use to promote its service: two mail bags, two cardboard boxes, one e-mail and one hard-copy press release (containing card, paper, and plastic) and a small compass (apparently because that’s not what someone would be expecting to receive in a large box sent by an auction-hosting website).

Unnecessary packaging such as this is all too common. Mercifully, there may now be a solution. Environmental organisation Climate Counts is ranking companies by how well they minimise their carbon foot-prints on its website, EBay and Apple get a remarkably low score of two, while Amazon scores even lower with zero.

Companies such as these will have to change their ways if they want to keep their customers. Organisations such as Climate Counts are advising consumers to start basing their buying decisions on climate change policy. They’ll also have to reckon with the Diary’s “not so green” naming-and-shaming section, in which this is the inaugural entry.

Hopefully, for the sake of the environment, this won’t be a regular item. But that’s really up to you.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here