Virgin 1 names PC World as peak time drama sponsor

Virgin 1 has signed PC World, the computer retailer, as the sponsor of its peak time drama. It will include shows such as The Riches – which stars Eddie Izzard and Minnie Driver – The Unit and Criminal Mind.

The deal, which starts on October 8, will include sponsorship idents and will run until the end of the year. It was negotiated by Virgin Media Television sales house IDS.

The channel, which launches on Monday, has already signed L’Oréal, Lexus and British Airways to appear in its first ad break after its 9pm launch and Vauxhall Tigra as the sponsor of America’s Next Top Model for two series.

Virgin 1 will be available on Freeview, cable and satellite. Its website will also launch on October 1 but has yet to sign any commercial partnerships. A campaign to support the launch promising to deliver “proper telly” breaks on Friday (September 28).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here