Google has launched a new green initiative that aims to help people calculate, track and reduce their carbon footprint and compare it to other parts of the country. The Google Carbon Calculator launches today. The service aims to help people to develop a personalised action plan to reduce their carbon footprint, which will be recorded […]
Woolworths Group has reported a dip in like-for-like sales for the 38 weeks to the end of October but the high street retailer remains confident that it is in a strong position for the critical Christmas period. The retailer saw total group sales increase by 16.6% over the period due to acquisitions and new contract […]
The key to success for the Government’s GFA service will be to raise awareness and provide impartial advice without recommending particular products, say Robert Lester and Matthew Gorman. But can advertising really convince UK consumers to be more careful with their cash?
For 285m Nike has in Umbro a direct line to the coveted England team and a wealth of football credentials. For Umbro, this is the leg up to the premier league of sports brands – that is if, once it has given up its booty, it isn’t booted out of the limelight by the swoosh. Catherine Turner reports
In this first of a two-parter, Chris Ingram explains why adland has much to learn from the way Google carries on its business
The Advertising Standards Authority (ASA) is launching a report into the use of violence in advertising in a pre-emptive move aimed at stopping further ad bans or restrictions. The move has been triggered by the recent inquiry launched by Prime Minister Gordon Brown into protecting children from violent video games and inappropriate internet content. An […]
The man behind proposals to introduce tobacco-style safety warnings on car ads has admitted that even he was surprised at the level of support his plans received from the European Parliament (EP) last week. The EP voted in favour of a report by Liberal Democrat MEP Chris Davies that calls for 20% of advertising space […]
ITV is to abandon Friends Reuniteds subscription model in the face of increased competition from free-to-use entrants in the social networking arena.
Akzo Nobel, the Dutch chemicals conglomerate, is on the hunt for an
advertising agency to handle the multi-million pound global positioning
of its corporate brand following its acquisition of ICI, the UK
chemicals giant, earlier this year.
Pernod Ricard is tipped to appoint Vizeum to handle the lion’s share of its 50m pan-European media planning and buying account following a four-month review. The agency is already the incumbent on the 6m UK account.
Tesco, the UK’s leading supermarket chain, does not stifle its rivals but more competition is needed in some areas, according to a report by the Competition Commission published today (Wednesday). It may force chains to sell off land in a bid to increase competition in local markets. The preliminary findings, which follow an 18-month inquiry […]
The Government has squandered millions of pounds that should have been spent on tourism and promoting the country, according to trade body UKinbound chief executive Stephen Dowd. Dowd has called for re-gional development agencies (RDAs) to be more “transparent” about the way they spend the money allocated to them by the Government for tourism initiatives. […]