Trinity Mirror retains regional titles

Trinity Mirror has shelved plans to sell its Midlands-based titles and its remaining newspapers in the South East. The group has admitted that it made the decision because it failed to attract high enough bids.

The news comes as the group presses ahead with the sale of its sports division, which includes the Racing Post, to Irish investment group FL Partners. The £170m price tag is lower than that £190m it had hoped to raise.

The sale follows a strategic review of the company last year led by chief executive Sly Bailey (pictured). The company earmarked newspapers in the Midlands, London and South East for sale.

The Midlands-based titles, which include the Birmingham Mail and the Coventry Telegraph, were expected to be sold for around £250m. It is understood that potential buyers are thought to have included private equity firm Exponent.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here