Mini UK is running a series of events to encourage people to learn a new skill during their lunch hours. The Other Lunch Break campaign, which has been created by experiential agency Momentum and starts tomorrow, runs twice a week for five weeks in London.
The BMW-owned marque says it wants to resurrect the lunchtime tradition of getting out of the office, citing a survey from YouGov that claims one in five UK workers no longer takes a lunch break.
Mini UK advertising manager Ysabel Vazquez says: “Mini is all about making even the most boring journey a little bit more enjoyable. The Other Lunch Break is designed to extend that idea into the seldom-taken daily ritual – the much-needed lunch break.”
The first event is called “Think You Can Beat A Lie Detector?” and sees the UK’s only husband-and-wife polygraph testers challenge people to beat a lie-detector test. Other events include “Spy School”, “Meet the Parents… The Rehearsals” and “Bruce Lee for Beginners”.