Moneysupermarket hunts agency for major launch of online brand

Moneysupermarket Financial Group is in talks with a number of undisclosed agencies over advertising for a “major” product launch. It is understood the launch is scheduled for January.

The review is in early stages, but agencies have been approached about the new brand by the company, which owns price-comparison site It is thought the launch will lead to a significant increase in the group’s advertising spend, which was £6.5m for the 12 months to March 31, according to Nielsen figures.

Details of the launch have yet to be revealed. Money-supermarket has confirmed it will be an online brand, but will be different from its existing propositions. was launched in December 1999 and the site allows consumers to compare the cost of personal finance products across 28 product types including mortgages, loans, credit cards and savings accounts.
The group also operates sister site Travelsupermarket and Mortgage 3000, a specialist site for mortgage brokers and intermediaries.

It is not known if Moneysupermarket’s roster agencies, Doner Cardwell Hawkins and digital agency TBG, have been approached to pitch for the project.

The company appointed Doner Cardwell Hawkins to create its first TV ad campaign last year. The aim of the creative was to position Moneysupermarket as the ultimate virtual store. It also handed TBG its £5m online advertising business in November last year. The agency handles advertising, online media planning and buying as well as affiliate marketing for the group’s sites.

The brand faces increasing competition, with rivals such as ploughing millions of pounds into marketing.

Tesco Personal Finance, the financial services brand owned by the supermarket and Royal Bank of Scotland, has also launched a site comparing insurance from a number of different providers, including RBS Insurance’s Churchill.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here