‘Feelgood’ ads to breathe new life into Heart radio brand

Heart, the Global Radio-owned network, is launching a 1.5m ad campaign that aims to highlight its “feelgood” positioning, in a bid to reach new listeners.

Windsock%20charactersHeart, the Global Radio-owned network, is launching a £1.5m ad campaign that aims to highlight its “feelgood” positioning, in a bid to reach new listeners.

The campaign, which breaks tomorrow, will introduce the Heart “windsock characters”, who spring into action when they hear Heart’s “feelgood” music.

The ad, which has been created by CHI & Partners, features more than 75 life-sized “windsock people”, and will run across television and cinema. It will be supported by digital activity across female-targeted entertainment sites, and will also include the Windsock Groove Game, which allows listeners to design their own character.

The Heart websites have been revamped as part of the “feelgood” positioning. Heart has also launched a site for Heart Digital online listeners.

The media planning and buying for the ad campaign was through Starcom Mediavest.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here