New campaign: Subaru promotes Impreza’s roadholding ability

Suba%20GlueMiles Calcraft Briginshaw Duffy has created an integrated campaign for Subaru to mark the launch of the new Impreza.

The campaign’s strapline “Subaglue: It sticks to the road” illustrates the fact the Impreza is the only car in its segment that comes with “all-wheel drive” as standard.

The TV, poster, press, digital and direct marketing campaign breaks this week and also includes Subaru’s sponsorship of Sky Movies, which was unveiled last week.

As part of the campaign, a Subaglue car transporter will tour the UK for eight weeks. The transporter features three upside down cars which create a mirror image of the three Imprezas on the top deck to reinforce the “Subaglue” campaign. The cars are bolted to the transporter having had their engines and transmissions removed.

Subaru (UK) managing director Lawrence Good says: “This highly visible campaign is already becoming a talking point and is an excellent method of getting our message across.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here