New campaign: Utterly Butterly’s health kick

Dairy Crest is launching an ad campaign to support the launch of new Utterly Butterly with 70% less saturated fat and with Omega 3.

The campaign, created by Grey London, will emphasise that the products have the lowest fat and saturated fat levels within branded dairy spreads, and claims they are lower than lighter spreadables. It breaks this week.

The new products have been developed after research by Dairy Crest found that more than half of all adults would like to improve their health.

The media planning and buying has been handled by John Ayling and Associates.