Publicis Modem in digital reshuffle

Publicis is realigning all of its digital operations under the Publicis Modem brand. Modem director Tom Poynter and Publicis Dialog’s head of interactive Sebastian Dreyfus have been made joint managing directors of Publicis Modem London as part of the restructure.

The group previously offered digital services under both the Modem and Dialog brands. It was suggested earlier this year that Dialog would be subsumed into Modem, but Dialog will continue to operate as a direct marketing and sales promotion specialist.

Publicis Groupe created Publicis Modem as a global digital network in May this year. At the end of last year, it bought digital and direct marketing agency Digitas – of which Modem Media was a part – for $1.3bn (£600m). Former Modem president Martin Reidy is now chief executive of Publicis Modem and Publicis Dialog.

Publicis Worldwide chief operating officer Richard Pinder, who is also chief executive of Publicis UK group, says: “We created Publicis Modem to offer best-in-class digital marketing, and now we are properly aligning our assets and brands in the UK, as we are doing around the world.”

Pinder adds that the move will allow Publicis Dialog to focus on major direct clients such as Citibank.

Dreyfus joined Publicis Dialog to run the CRM and online EMEA team in 2005, while Poynter has been with Modem since 2003.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here