London Pride sponsors World Match Play golf championship

London Pride has signed up as the official beer sponsor of golf’s World Match Play Championship. The Fuller’s-owned brand has agreed a three-year deal to sponsor the event, which has a £1m prize for the winner – the highest in golf.

As part of the sponsorship, London Pride branding will appear on perimeter boards at Wentworth Golf Club during the event. The brand will also run a press campaign during the tournament, which will be televised on BBC, and will run from October 11 to 14.

London Pride will be sold in Wentworth’s tented village and customers at selected Fuller’s pubs will have the chance to win tickets for the event.

The deal is London Pride’s latest attempt to associate itself with golf. The brand sponsors the English Golf Union, as well as The Publican Golf Tournament for pubs and clubs. HSBC is the headline sponsor of the World Match Play Championship.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here