Octagon to market the Italian Olympic Committee

Octagon, the sports marketing agency, has been appointed by the Italian Olympic Committee (CONI) to market and sell its sponsorship opportunities. It is the first time CONI has appointed a retained sponsorship agency.

The win comes just weeks after the agency’s head of games marketing Bob Heussner relocated to Octagon’s London office from the US to bolster the team working on Olympic-related accounts.

Heussner has more than 20 years’ experience providing strategic planning for corporate sponsors, local organising committees and bid committees. He says the Olympic Games provides an unequalled opportunity for sponsors and governing bodies.

“The Olympic marketing landscape is dynamic, and much more can and needs to be done across all marketing platforms for rights-holders and sponsors to meaningfully engage their fans and customers,” adds Heussner.

Heussner comes from an advertising background and was vice-president at Ammirati & Puris in New York for eight years. He has also been president of General Motors EventWorks, where he was responsible for the carmaker’s sports and entertainment sponsorship programmes.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here