AOL Time Warner and IPC tout multimedia deals

AOL Time Warner, the parent company of IPC Media, is due to announce the creation of Time Warner Advertising Council, as it attempts to aggressively push cross-marketing deals.

It is understood that the council will include executives from both companies to drive growth opportunities across platforms. The council, according to sources, will better leverage the portfolios of brands between the two companies that have so far failed to strike major cross platform deals. The deals so far have included AOL CD-ROMs being given away with magazines.

However, the two companies already share content on websites and preferential subscription rates for IPC titles can be bought on the AOL websites.

IPC Media portfolio includes over 90 magazines; and AOL Time Warner properties include Turner Broadcasting System, New Line Cinema and Warner Bros Entertainment.

AOL Time Warner bought IPC Media for £1.15bn in 2001.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here