Walt Disney Studios is reviewing its European media planning and buying business for the first time in 16 years. It is understood that incumbent agency Carat are repitching.
It is understood that the review is in early stages and that it has sent a brief out to agencies. It is thought that it will cover its European Studio division, including its film and DVD business, and the Disney Channel. It is not thought that it includes its theme park division.
The division distributes motion pictures under a number of companies such as Walt Disney Pictures, including Pixar Animation, Touchstone Pictures and Miramax Films. Buena Visa International handle the studio’s distribution arm. This year, its films have included Pirates of the Carribean: At the World’s End and Ratatouille.