HMV expands online offering

HMV, the music and film retailer, is launching an online jukebox that will give customers access to more than 3.5 million songs. A monthly subscription will cost £5.99 and give customers the ability to create their own play lists but not download tracks.

The move follows a doubling of online sales over the past year. They now account for 10% of the high street retailer’s sales.

The jukebox is just one of the changes HMV are making to their digital offering. The retailer is launching a social networking site in December and this month it will merge its digital download site to its main website to provide a one-stop shop.

The changes online come just months after HMV unveiled a new image and branding, its first image overhaul in more than 15 years (MW August 16). A new strapline entitled “get closer” was unveiled and its longstanding dog and gramophone emblem Nipper was detached from the logo to be used as a standalone indent.

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