The National Blood Service is hunting for an advertising agency to help raise awareness of the it and encourage regular donations.
COI has invited Lowe London, Farm, St Luke’s and incumbent Delaney Lund Knox Warren to pitch for the £2.5m account. A new campaign is expected to break in April 2008.
The campaign will target people aged betweene 17 and 60 years old that are eligible to give blood as well as encouraging people that have stopped donating to start again. People will be directed to the NBS website or helpline for further information.
Gavin Evans, head of marketing at the NBS, says: “There has been a recent decline in the number of regular blood donors and the statutory review is a good opportunity to benchmark our current creative approach. The challenge for the NBS is to collect 7,000 donations of blood every day, yet many people are still unaware of the extensive need for blood and the wide range of conditions for which it is required.
“In order to ensure patients get the treatments they need its vital we encourage new and existing donors to give blood regularly: our advertising agency is a key partner in achieving this.”