Subway marketer joins InterContinental Hotels

InterContinental Hotels Group (IHG) has appointed former Subway marketer Tom Seddon as its news chief marketing officer. Seddon will take up the position on November 1 and report to chief executive Andrew Cosslett.

In his new role, Seddon (pictured) will oversee all IHG brands including InterContinental Hotels & Resorts, Crowne Plaza, Holiday Inn and Holiday Inn Express, Staybridge Suites, Candlewood Suites and Hotel Indigo. He will be responsible for the global brand strategy for each brand including worldwide sales, brand management and distribution marketing.

Seddon, who was previously Subway chief executive for the franchisee advertising trust fund, will replace Peter Gowers who has been promoted to IHG chief executive for the Asia Pacific region.

In July, the hotel group created a brand marketing division to strengthen its global strategy and develop the company’s Holiday Inn, Holiday Inn Express and Crowne Plaza brands.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here