Game launches in-store radio station

Game, the computer and console gaming retailer, is launching an in-store radio station, called Game Live!, across its stores following a trial. The retailer has developed the station with bespoke radio company Immedia Broadcasting.

Immedia will produce tailored content and broadcast a live station to all UK stores. Presenters will have in-depth knowledge of gaming genres and platforms with content including game reviews, charts and competitions, as well as music and news updates.

The format was tested in 50 stores before Game decided to roll it out across its portfolio. It says staff and customer response to the radio station was positive.

Immedia, which is headed by former Radio 1 DJ Bruno Brookes, also provides in-store radio to companies including HSBC and Lloyds Pharmacy.

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