Game launches in-store radio station

Game, the computer and console gaming retailer, is launching an in-store radio station, called Game Live!, across its stores following a trial. The retailer has developed the station with bespoke radio company Immedia Broadcasting.

Immedia will produce tailored content and broadcast a live station to all UK stores. Presenters will have in-depth knowledge of gaming genres and platforms with content including game reviews, charts and competitions, as well as music and news updates.

The format was tested in 50 stores before Game decided to roll it out across its portfolio. It says staff and customer response to the radio station was positive.

Immedia, which is headed by former Radio 1 DJ Bruno Brookes, also provides in-store radio to companies including HSBC and Lloyds Pharmacy.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here