Eurosport has appointed former Coca Cola marketer Simon Crane to the new role of UK managing director. Crane will be tasked with building the TV channel’s sales offering working with the UK senior sales tea.
He will also work on brand strategy and integrating new initiatives such as Yahoo! Eurosport and Eurosport Events. Crane joins Eurosport from online ticketing agency Tickets.com where he spent three years.
He joined Coca-Cola in 1994 and worked as head of sport and entertainment Europe for two years and for three years working as a sports director for the company in the US.
Crane has also worked as group chief executive for Loftus Road, the owners of QPR and Wasps rugby club.