Sling Media is launching its biggest UK advertising campaign promoting its digital TV media devices as potential Christmas presents. The campaign has been created by Kitcatt Nohr Alexander Shaw with media planning by Trinity Communications.
The consumer electronics company is showcasing its Slingbox Solo and Slingbox Pro products. Slingbox connects to television or set-top boxes and allows consumers to watch their home TV on internet-connected desktop computers, laptops or mobile phones globally.
Sling Media says it is looking to position the products to a broader demographic of 25 to 44 year-old men interested in consumer electronics. Activity includes a 15-second film which will run on Virgin Media’s online portal.
The group will be targeted via a 15 second film which will run on Virgin Media’s online portal.