VisitScotland in hunt for pan-European ad agency

VisitScotland, the Scottish tourist body, has issued a tender for its pan-European advertising account. The brief is focused on online activity but work will also run across print and outdoor. 

The body wants the winning agency to create an “umbrella” brand campaign to run across European markets including Germany, France, Italy, the Netherlands, Spain, Sweden and the UK. The brief also includes customer relationship management activity although the tourist board says it will consider a specialist agency for the task.

Work will run in Germany, France, Italy, the Netherlands, Spain, Sweden and the UK. The brief also includes customer relationship management activity although the tourist board says it will consider a specialist agency for the task. 

The winning agency will be tasked to run campaigns across VisitScotland’s leisure and tourism brands, such as its city breaks, golf and touring. 

VisitScotland has a roster of advertising agencies including BD Network and 1576 Advertising.