Omnicom-owned DDB Worldwide is relaunching itself as the “most influential communications company in the world”, under its chief executive Chuck Brymer.
The relaunch of the network has been masterminded by Brymer, brought in from sister agency Interbrand in April last year.
The relaunch, which is being gradually phased in country-by-country, includes a new logo and a new identity of the agency, devised by Interbrand.
Sources suggest that the worldwide relaunch will aim to boost DDB London’s reputation as a “creatively-led shop”. They say it has been in danger of becoming a “network outpost” after losing PG Tips, Weetabix and The Guardian accounts last year.
DDB UK was left without a chief executive for almost eight months after Paul Hammersley walked out to join Sir Frank Lowe’s agency The Red Brick Road.
The London agency replaced Hammersley with Stephen Woodford last summer.