Essentially Group merges agencies

The Essentially Group is merging and relaunching its agencies as a new business that claims to be one of the top five sports marketing agencies in the UK.

It is merging Accelerate Sport and Music, Global Sports Management, the world’s largest rugby marketing and management business, Accelerate Motorsport, Fontiers Group, a sports marketing and entertainment group, and Athletes 1, which primarily focuses on cricket.

The agencies will come together under one name, which has yet to be disclosed, and it will be based at a new headquarters in Vauxhall, south London.

Essentially Group’s interests cover client and sponsorship management and negotiation, licensing, and event, communications and media management.

The new company will be headed by Bart Campbell, the chief executive of Essentially Group who was appointed in November 2006. Campbell is also a founder of Accelerate. He previously founded sports sponsorship agency GSM in 1999 and GSM World in 2001.

The Essentially Group was launched on the Alternative Investment Market (AIM) in May 2006. In August 2007, the Group sold Viking Island, a television production company that focuses on sports-based programming to its founder Alan Bentley.

The new agency will be launched next week.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here