Harry Drnec, the former managing director of Red Bull, has been appointed marketing director of a new computer company that claims it will transform how people use their PCs.
The Broadband Computer Company, which is based in Newcastle, claims to have developed hardware and software that will make computing as simple as possible.
The new system will provide users with the functions and capabilities they require without the responsibilities of maintaining and managing their PCs. It is currently being tested and is due for launch in the mainstream market next year.
The company has spent three years developing its products and plans to target both the business and consumer markets after its full launch.
Drnec says the venture has taken up the bulk of his time since his departure from Red Bull earlier this year (MW March 22). He claims that the company will have a bigger impact on the computer market than Red Bull had on the drinks sector.
He is also working as non-executive chairman of soft drinks company Suso Drinks. The company is seeking a chief executive. Drnec denies that it will appoint his former Red Bull colleague Guy Carling.
Carling left his role as UK brand director at Red Bull without a job to go to last month (MW September 20). He has been “advising” Drnec, but will not join the company full time.