Free flights mark Flybe card launch

Flybe is launching a credit card in a bid to boost revenues and attract new passengers. The Spend and Fly Mastercard will be launched next January and will offer users a free return flight with their first purchase.

The chip and PIN card, which is provided by LaSer UK, will be part of the low-cost airline’s frequent flyer scheme Rewards4All but it will be available to everyone not just existing customers.

Customers who sign up to the card will be given a free flight to anywhere on the Flybe network after their first transaction, which has no minimum purchase price. Consumers will then receive one point for every £250 spent on the card and once 16 points are accrued – the equivalent of £4,000 – they will receive another free return-flight.

The launch will be supported by press, direct mail and online campaign, which will break in December.

Flybe marketing director Simon Lilley says users will also receive competitive rates, promotional offers and preferential alerts to the airline’s flight and holiday promotions.

The airline relaunched its frequent flyer programme in August to strengthen its relationship with passengers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here