HarperCollins launches literary answer to MySpace

Publisher HarperCollins is launching a community site in an effort to mirror the success the music industry has enjoyed by talent-spotting unsigned acts on sites such as MySpace.

Authonomy.com will launch in the UK early next year and the company has plans to expand the web brand globally. It aims to duplicate the music industry’s use of social networking sites as a tool for discovering new talent and propelling unknown artists to success. The initiative will allow unpublished writers to upload manuscripts for readers to discuss, debate and recommend. Authors will also be able to create public profile pages for their work.

Readers will be encouraged to support manuscripts through a series of personal recommendations. The publishing house guarantees to “consider” the most popular works for publication.

HarperCollins expects many of the readers who sign up will be industry professionals looking for new talent.

It says the initiative will allow authors a new route to publication with a leading publishing house and a “genuine” base from which to build a long-term following online.

Earlier this year, rival publisher Penguin launched an online initiative in a bid to attract more teenage readers. Penguin partnered with social networking site Piczo to allow teenagers to design their own book front covers.

Penguin also partnered with De Montfort University in Leicester to launch an online writing “wiki”. It urged people to collectively join together to write a novel, called A Million Penguins, over the internet.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here