Mediaedge:cia creates global sponsorship division

Mediaedge:cia is restructuring its global sponsorship businesses in a bid to capitalise on the growth in the market. It is merging its sport, entertainment and cause marketing businesses to create MEC Access, which aims to be a “one-stop shop” for clients.

It will integrate units including MEC Sponsorship, The Leverage Group and Sponsorcom into the new division. It will work with clients on strategic partnerships and sponsorships across nine platforms: arts, brand-to-brand, broadcast, cause, celebrity, film, gaming, music and sport.

Jeremy Clark, managing director of MEC Sponsorship for Europe, Middle East and Africa, has been promoted to the same position at MEC Access and Richard Yaffa will head the Americas team, based in New York.

Tove Okunniwa, who joined Mediaedge:cia in the new role of head of MEC Sponsorship UK in January, will become UK managing partner for MEC Access. Previously she was head of marketing for BBC Digital Access and also worked as BBC Sport head of marketing.

MEC Access says it will offer “impartial” advice, as well as insight and return on investment solutions. It aims to provide brands integrated campaigns. Charles Courtier, Mediaedge:cia global chief executive, says the unit was created because of “increasing demand” from clients for a unified sports, entertainment and cause business.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here