Meteorite has been appointed to Argos’s roster to handle a major digital push for the retailer in the run-up to Christmas. It follows a competitive pitch against a number of undisclosed agencies.
The agency has created a viral campaign to promote Argos’s largest catalogue, containing more than 18,000 products. The campaign, which breaks this week and runs until Christmas, will also aim to improve awareness of its website and online shopping.
The campaign features a two-metre tall jar being filled with products from the catalogue. A film of this can be seen at www.giantjar.co.uk and users are encouraged to guess the number of products in the jar. The best guess will win all the items or £10,000.
Argos online marketing manager Jim Clear says: “We recognise the growing importance of viral and social media as a means to communicate with the diverse online audience. Giant Jar has been created to stand out and reinforce the huge range of products we sell in a fun and innovative manner.”
Following the shoot, the products in the jar were given to Leukaemia Research.
Argos retains CHI & Partners for its advertising and MindShare for media planning and buying. The retailer also works with digital agencies including Spannerworks and eCircle on a project basis. It is not known whether Argos has a retained direct marketing agency.