Morrisons hunts for branding head to extend repositioning

morrisonsMorrisons is seeking a senior marketer to join the company as head of branding. The new role has been created to ensure the rebrand of the retailer is extended across all areas of its business.

The position reports to marketing services director Michael Bates and will sit alongside the head of marketing services, head of marketing communications and head of local advertising.

A Morrisons spokesman says: “It is a natural progression for us to make sure the brand we have created is extended across all levels, and we have created the role of head of branding to do that.”

Earlier this year, Morrisons announced a £450m investment to refit stores, improve infrastructure and launch a multi-million pound marketing campaign to reposition the company.

It later unveiled a repositioning that placed the freshness of its produce at the heart of its ethos. The new strategy ran into trouble weeks after it launched its new campaign starring Denise Van Outen, when the retailer was hit by an E.coli outbreak at two of its stores in Scotland.

The new branding role is the second senior marketing position created by the retailer in recent months. In September, Morrisons appointed Angus MacIver, UK marketing director at Prudential, as group marketing and communications director (MW September 6). He takes over the role later this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here