New branding: Zavvi adopts independent image

Zavvi, the music retailer formed after the sale of Virgin Megastores last month, has unveiled its image and logo. It has been created by consultancy Caulder Moore.

It aims to highlight the chain’s “clear and simple” offering, while moving it towards a more independent positioning and away from Virgin’s corporate image. The logo is also designed to reflect Zavvi’s multi-channel offering.

Managing director Simon Douglas says: “We wanted something that was clear and simple. Zavvi will be all about making life easy for consumers, giving them a choice on both the high street and online, so our logo had to reflect that.” The company, which was formed by a management buy-out of the chain, is planning to launch its first major advertising campaign as Zavvi in the run-up to Christmas.

Caulder Moore has also been appointed to create new branding for the chain’s 125 stores.