Ford raids Toyota/Lexus for marketing vice-president

Ford has poached former Toyota chief Jim Farley as vice-president of marketing and communications. He will report to president and chief executive officer Allan Mulally.

Farley (pictured) joins Ford next month after nearly two decades at Toyota. His most recent role was general manager of the Lexus division where he was responsible for sales, marketing and customer satisfaction.

In his new role, Farley’s remit will include marketing, advertising, digital communications, brand development and product communications.

Farley is Mulally’s first major appointment since he took up his role in September 2006.

Last month, Toyota Motor North America president Jim Press left to become co-president and vice chairman of Chrysler and in August marketing vice-president Deborah Wahl Meyer also defected to Chrysler as chief marketing officer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here