Tesco: Where the Spice Girls get their best clothes

Tesco is understood to be signing the Spice Girls to front its multi-million pound Christmas campaign. Filming for the ads has already begun.

The supermarket giant is one of a number of brands believed to be in talks with the reformed pop group about commercial deals ahead of the group’s upcoming world tour.

Tesco is also understood to be a sponsor of the sell-out tour, which begins in the UK in December.

The deal pits the Spice Girls against fellow reformed act Take That, who are fronting a campaign for Marks & Spencer’s Autograph range.

In the Spice Girls’ heyday in the late 1990s, rival Asda struck a deal with the group. At the time critics condemned the band for striking too many commercial partnerships and merchandising deals. The Spice Girls also promoted brands including Walkers Crisps and Pepsi and a range of Spice Girls dolls.

EastEnders actress Martine McCutcheon and Spooks’ Rupert Penry-Jones are fronting the supermarket’s latest campaign, promoting Tesco Direct.

Tesco was unavailable for comment.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here