Magazine publishers will release monthly breakdowns of their circulation figures for the first time next year. The change follows an agreement between the Periodical Publishers Association (PPA) and Audit Bureau of Circulations (ABC) today.
Previously, magazines released ABC certificated figures every six months for the period. Media buyers have long called for an increased reporting frequency of magazine circulation data in order to gauge a fuller picture of magazines’ performance.
A review by former chief executive of the Radio Advertising Bureau Douglas McArthur into the frequency of reporting has resulted in the change.
The first set of monthly figures will be unveiled in August next year, for the period January to June 2008.