Magazines to publish first monthly ABCs

Magazine publishers will release monthly breakdowns of their circulation figures for the first time next year. The change follows an agreement between the Periodical Publishers Association (PPA) and Audit Bureau of Circulations (ABC) today.

Previously, magazines released ABC certificated figures every six months for the period. Media buyers have long called for an increased reporting frequency of magazine circulation data in order to gauge a fuller picture of magazines’ performance.

A review by former chief executive of the Radio Advertising Bureau Douglas McArthur into the frequency of reporting has resulted in the change.
The first set of monthly figures will be unveiled in August next year, for the period January to June 2008.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here