Poke drives WWF’s climate change campaign

WWF has appointed Poke to promote its Climate Change Bill campaign. The bill aims to cut the UK’s carbon emissions but the conservation organisation is lobbying the Government to include emissions from international aviation and shipping.

The WWF also wants to recruit new supporters. Lobbyists will take models of a giant plane and boat to parliament in November when the bill has its second reading.

Poke has created a microsite where video blogs will show the models being built and supporters can sign a petition and lobby their MP. The agency will seed the campaign through YouTube, Facebook and blogs through the four-week campaign.

WWF says carbon emissions from aviation are the fastest growing source of emissions in the UK. The campaign will run until the bill becomes law next summer.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here