The Child Bereavement Trust has changed its name to Child Bereavement Charity (CBC) to better reflect its status in a brand overhaul engineered by Bartle Bogle Hegarty (BBH). The step aims to curb confusion about its position as a charity rather than a trust with the means to fund itself financially.
The charity has unveiled a new logo, created by BBH, which worked pro bono, showing an emerging sun to replace its “mother and baby” line drawing. CBC chief executive Ann Chalmers says the organisation also needed to reflect its expanded remit.
The charity, which launched in 1994 to support bereaved parents, now helps bereaved children and all those affected by the death of a child. Chalmers says: “The existence of NHS Trusts and the emergence of Children’s Trusts, which bring children’s health, education and social care under one umbrella, has caused confusion.”