Opie takes on marketing director duties at Five

Five is not replacing marketing director Jane Scott, who resigned earlier this month. The broadcaster is splitting her role, handing the bulk of Scott’s duties to managing director of content Lisa Opie (pictured).

The research and insight team, which focused on qualitative research into audiences, will move into Five’s sales operation and report to director of knowledge David Harrison. He is also responsible for quantitative advertising research.

Opie will be tasked refreshing Five’s on and off-air marketing in 2008. She will be responsible for overseeing the broadcaster’s £10m marketing budget across the terrestrial channel and digital offshoots Five US and Five Life.

Scott was appointed marketing director in March 2005. She joined from the BBC, where she was controller of TV marketing, strategy and channel director. She leaves without a job to go to.

Head of marketing Simon Downing will report into Opie.

Latest from Marketing Week

The Insight Show partners with networking forum AURA

Insight Show

The partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations with senior marketers and to improve communication of and engagement with insight-led projects.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here