Universal McCann has been invited to join agency industry trade body the Marketing Communications Consultants Association (MCCA). It marks the first time a media planning and buying agency has been selected for membership.
The body, which promotes itself as representing “forward-thinking” agencies, has a remit which covers sales promotion, experiential and direct marketing.
Universal McCann says it is joining the association as part of its new integrated structure and “Next Thing Now” proposition. The agency has about 3,000 employees in over 200 countries around the world.