BG takes CO2 high ground with Green Streets drive

British Gas is taking a swipe at the Government as it starts the latest element of its energy reduction campaign, warning the UK will miss its CO2 targets due to ill-thought-out policy.

To highlight the anticipated failure to meet carbon reduction targets it is rolling out an initiative labelled Green Streets. BG calls the drive “a year-long social experiment” that will demonstrate how existing homes can be made more energy efficient.

The Centrica-owned energy supplier claims “there is too much focus on energy efficiency in new homes and not enough on existing stock”.

The Green Streets initiative will focus on 64 households from eight streets, with each street being given £30,000 to spend on energy-saving equipment, including light bulbs, solar panels and heat humps. The “winning” street will be awarded a £50,000 energy saving makeover for a local project.

Phil Bentley, BG managing director, says: “While strict standards on new-builds are needed, most of the energy consumed is in the ageing homes we live in today. Making changes in these properties will give us the biggest carbon emission reductions.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here